Facebook’s Your Best Friend, Use It
Back in the day, restaurant owners would have to rely on radio, print ads, and word of mouth to tell people that their business exists. However, your success when doing these conventional advertising methods might be slim in this day and age, especially if you’re not utilizing social media to your advantage.
Facebook has become one of the best social media marketing platforms due to the number of people logging into the site on a daily basis and also because of the vast number of features that can really help entrepreneurs.
If you have a restaurant and you want to improve the number of customers that you get per day, then it is probably time for you to use Facebook as part of your marketing strategy.
Read on to find out some simple ways you can use Facebook as a marketing platform for your restaurant.
- Engage With Your Followers
Part of the reason why I love Facebook management as a marketing platform is that you do not have to spend money on your initial marketing efforts.
You can simply create a business page about your restaurant, paste a link to that on your own social page, and then allow the people to engage from there.
Make sure that when you’re creating a business page that you provide all of the information a person needs to know about your restaurant.
Also, whenever they have queries and comments, be sure to reply to them promptly and with a good desire to help them as well.
When you create your business page, there will be an option that allows your customers to leave reviews. Be sure that this is enabled so that people can readily write reviews for your restaurant.
If you’ve ordered things from Amazon or Bestbuy, for example, what is one thing that can influence your buying decision? That is the product’s reviews, of course.
So, the more people leaving favorable reviews about your business, the more people will be willing to go there and try it out for themselves.
- Create Shareable Content
Another way for you to entice people to try your restaurant out is to make use of content strategy as well. It could be anywhere from articles related to the food that you serve, video content on how you prepare a certain dish, and you can even start a promo as well.
Once you’ve created some compelling content, your followers will instantly share the post on their own walls for their peers to see (which actually serves as a passive marketing funnel).
- Get Page Like Ads
The more likes your posts get, the more people will be convinced to check your restaurant out. If you go to your Facebook ad manager, you will find an option to “Get More Likes”. Make sure that it is enabled and set your budget accordingly.
Also, when making use of such ads, you have to narrow it down to the area where your venture is located. This means that you have to set the specific country, region, and state so that Facebook can target your ads to people in your specific area.
- Boosted Posts
If you’ve posted something before that has garnered a lot of likes, comments, and shares, then you can have the platform boost it for a wider audience to see. Of course, you will need a bigger budget for this one, but the results that you can get will help your business improve by a ton.