How do you improve your sales if you are running an online business? Well, you need to know the latest e-commerce trends so that you can implement some new things that will keep your business fresh.
Today, I am going to talk about some high-end e-commerce trends that are likely going to be popular in 2020.
Automation and the Use of ‘Big Data’
Artificial intelligence has come a really long way and businessmen can actually utilize the said technology in the hopes of providing better products and services to their online customers.
You may have already heard of Big Data, right? But, for those of you who do not know, think of it as a means of collecting customer data so that an algorithm can study it and provide meaningful recommendations that people will actually like.
Now, you might think that this is an intrusive way of doing business and you might think that this will hurt your privacy, but that is actually not the case.
Using Big Data essentially means that your past purchase behavior is going to be examined and only that alone. Your other information will remain untouched.
The Multi-Channel Approach
Do you only have a business website? Well, if that is the case, then you are not taking advantage of other platforms.
Major businesses nowadays actually use a multi-channel approach where they also use other channels to promote their business.
For instance, aside from using your business website, you can also utilize social media platforms as your additional base of operations.
Mobile Commerce is Inevitable
It is without a doubt that mobile devices such as smartphones and tablets have ubiquitous at this point. And, since people can use such devices to make online purchases, you can expect mobile commerce to become a major thing in the future.
Voice Search is a Huge Tool
Voice assistants like Google, Siri, and Alexa are quite popular due to the simple fact that people can make online searches by just using their own voice.
If you want to use voice search to your advantage, you should look into using long-tail keywords. The reason is that they come much more naturally when used in a sentence and people will usually do that when they make voice searches.
More Video Content
There is a reason why Youtube and other platforms that highlight video content are more popular than ever before. Sure, people did not like such mediums before but that is mainly because people still do not have access to high-speed internet connections.
However, as more and more people have access to high-speed internet (even mobile data connections), then you can expect people to want more video content than ever before.
That being said, it is even better that you create video product descriptions, in addition, to still images so that people will have a better view of the product they actually are contemplating buying.
Creating unique videos may take some time but believe me when I say that it will all be worth it.