In recent times, people are engrossed by the fact that smartwatches have improved their lives in one way or another.
For instance, people nowadays are more active than ever before because smartwatches, in a way, compel them to move about. Tim Cook, the CEO of Apple, introduced the Apple Watch as a fitness companion and it has indeed delivered on that front.
That being said, despite the proclivity of people to cling to new wearable technology like smartwatches, some people still believe in the traditional automatic watches and quartz crystals. In this article, I will help you understand why.
The Emergence of a Millennial-owned Watch Brand
Ever since the first Apple Watch was released in 2015, people are taken by storm thanks to this amazing wearable technology. This device augments your smartphone in a way that you can also do some of its features on the wearable device.
Having said that, although smartwatches provide extra functionality that none of the traditional watches can, there is still value to the oldies. As they say, ‘an oldie but a goodie’.
The reason why Luxury Watches have died down, at least in demand, is the fact that they are quite expensive for anyone to buy. People would have to have lots of money before they can get one for themselves.
An Apple Watch, for example, can be bought in under $500 and that is truly a good value, especially for what it can provide.
However, luxury watches, or at least their appeal, need not be too expensive. Enter Daniel Wellington.
This company was established by a 24-year old millennial back in 2011, though it wasn’t as popular back then as it is today. The owner is always fascinated by watches made by more prominent companies such as Rolex and Audemars Piguet and that is why he’s modeled his watches in their image.
There is no denying that Rolex watches are pretty good, especially from a pure craftsmanship standpoint, but people rarely have $3000 to spend on a luxury timepiece.
That is why the owner of Daniel Wellington thought of creating his own line of watches that look premium but sold at a very inexpensive price. True enough, his watches are modeled after some of the premium watches on the market but are sold for less than $1,000. In fact, you can get a watch that looks just like the original by just spending $200.
Because of this move, the brand actually earned $200 million in revenue in 2016 and has sold millions of watches in just a year.
Why Analog Watches Are on Their Resurgence
Because smartwatches can do a lot of things, it does present some things that are negative to the user, mainly some extra added distractions.
Back then a watch was a necessity and not just a lifestyle piece. Analog watches, because of its simplicity, is so much better for the millennial than a wearable tech that is an extension of a smartphone.